Snapchat Shares New Awareness Into Shopping Fashion Around the Return to School:

As the vaccine rolls out contentiously, and we look forward to a post-pandemic environment, students are growing excited about getting back to school and spending time with friends as part of the education process.

We mean, no one can enjoy online school. Not students, not parents- surely not teachers.

Missing out on social reaction has had a big impact on everyone, but it could arguably be even more effective for youngsters, who are still in the process of finding out who they are, with those daily social engagements playing a big role in shaping their personality and perspective.

The return to IRL school also means a new shopping style, and this week, Snapchat has shared some new insight into how its users are planning for the coming school year, and how they're shopping as a result.

Which could help in your campaign planning - here's a look at the keynotes.

First off, Snapchat says that the return to seeing people in actual life will take you to a big uptick in fashion spend, with more than half of Snapchatters looking to buy new clothes in fashion.

This makes a lot of sense - you can not just keep wearing your sweatpants when you are heading out in public.

Well, we mean, you can, but there is clearly some thought within that type of chic. It may talk the personal insight that you would want, in some cases at least.

Snapchat also notes that over a third of Snapchatters are also making plans on buying tickets for travel, decoration for their cars, to do it for fun and hobby-based equipment, and new tech gadgets and accessories in preparation for the next stage, which gives a range of extra marketing and outreach considerations.

In addition to this, Snap also notes that with sports also making a comeback, that opens up another key fashion and accessory consideration. 

"Snapchatters start making ready for practices and shopping for the sports season a few weeks before the first practice. Shoes, sports clothing, and equipment are at the top of their shopping lists, and they’re taking Snapchat with them on their shopping journeys."