How Direct Marketing Remained Largely Strong To Economic Change

In the middle of the Pandemic, different retail formats have developed to cater to changing buying trends. Those who adopted the customized and personalized distribution channel offered by direct marketing have largely remained strong to recent economic fluctuations.

 

The main key features of a direct sales company lie in its face-to-face marketing and sales of quality products while giving a platform for empowering business people.

Direct selling is a dynamic distribution channel, which promotes cost-effectiveness for organizations since it introduces premium quality products to the market with little marketing and advertising spending. 

  

The direct sellers make a profit by buying products from the main organizers and selling them directly to the consumers without third-party Involvement. The company is growing very fast at 12.1% every year. In FY 2018-2019, the number of direct sellers in India stood at 5.7 million. These numbers are estimated to grow fast exponentially to 18.1 million by 2025

Although direct marketing is a relatively new concept in India, the industry has given self-employment opportunities to over 5 million people, of which nearly 60% are women in less than two decades.

The sector plays a crucial role in empowering women by offering an opportunity for financial independence. Where you will overcome different challenges connected to home management, childcare, and travel limitations, women have explored their potential and proved their mettle in direct marketing.

There are almost 2.1 million women today who are at the center of this industry and have gone on to become successful business owners, Besides giving additional income opportunities to direct sellers, this model also makes direct employment for aspiring business owners.

Providing Hope For Millions In This Loud Time:

Even in the middle of the Covid-19 pandemic, the direct selling industry has remained largely untouched. The sector has offered a ray of light for many looking to use their skills and go the start-up way. It gives a business opportunity with not taking care of initial investment or operating costs while making sure a platform to learn, grow and work flexibly.