New Details Look At Best Times To Post On Each Platform, Build On Insights From 20k Users

Sprout Social has published its latest listing of the best times to post to each of the big social media policy, which is found on the company's 20,000+ customer list, who use the platform to plan and post online.

 

 

 

By examining this data, Sprout has set on the best times to post based on when this content is seeing the big engagement rates - which is a bit different from the information you'll get from on-platform insights, as those reports are normally based on when users are active in-app.

This could make Sprout's details a more exact sign of the best times to post for optimal engagement - but it is always important enough noting with these 'best times' reports that the details being shown is generic, and based on big data set. The best times for you to post will be having a relation to your rare consumers and their habits, but even so, a data survey like this can help to mentor your posting tactics and help you tap into your best posting beats faster to upgrade your results.

Here's what Sprout found in studying the data from last year - and one other key clause: all the times listed refer to Central Time Zone (CST).

These movements would likely hold in other parts of the world as well, but it is worth making clear this note ahead of time. 

As you can see in this chart, Sprout Social says that the best times to post to Facebook are on Tuesday, Wednesday, and Friday, between 9 am and 1 pm. Monday between 9 am and 12 pm also looks pretty good, so there's a range of good engagement times to test with.

Sprout says that the weekends are the bad time to post - which makes some sense, in terms of users looking to take up their time doing other things. But then again, you will not also want that people would have more free time, and be more reactive on weekend days. 

Not so, to the data, which is bigger in line with what Sprout also find in its details on the same last year. 

I mean, that does also run counter to details published by Blog2Social previously this year, so you can take it or leave it - but again, this is based on engagement stats among Sprout's 20k users. It could help give some guidance for your approach.