Snapchat Portion New Awareness Into How Users Are Celebrating Asian And Pacific Islander Heritage Month

 

With Asian and Pacific Islander Heritage Month now started, Snapchat has shared some new research into how its users are planning to mark the event, and also, what they want from brands and other companies to consider showing their support for API communities.

 

 

The API community has been put through to grow tension in recent months, with race-based violence on the rise. That makes the event this year even more important, and Snapchatters are looking to use it as a prompt to grow their understanding of the key issues at play.

The brand section here is important and is clearly an important note for businesses that are active in the app.

Indeed, Snapchatters look for that brands will be looking to use their voice to show unity with API communities.

 

"According to Snapchatters in Canada (46%) and the US (39%), the most main step brands can take during Asian Pacific Islander Heritage month is to speak out in opposition to anti-Asian hate crimes. Snapchatters worth kindness and policies and they’d like to see the same from brands."

This line up with previous research which shows that younger consumers are looking to line up themselves with social causes and movements, and are more willing to help brands that look to do the same.

 

But more than just this month, Snapchatters also want to see more brands taking action beyond this time in showing their help for degrading the communities.

 

"Almost 3 out of 5 North American Snapchatters want to see brands carry on with to take action in help of API communities far away from the month of May. Almost half of Snapchatters in Canada (48%) and the US (45%) said they want brands to be seen by other people who commit to helping diversity, and they will like to see more outside campaigns to grow awareness."

 

There are some main notes here, not only from the view of showing help for API communities but also in view to a social good start for wider. As noted, the earlier test has already shown that younger consumers are looking to place themselves, and their spending, with companies that are looking to have a right impact, in different ways, and showing help for proper causes and movements can be a key part of this.