AUDIENCE CONNECT WITH EMOTIONAL CONTENT MORE COMPARED TO EXTRA STRATEGIC CONTENT  

Content is the main element in digital marketing and it will continue to retain its importance in the coming years.

The content industry has progressed remarkably and widens its range in the last 10 years. Today, content makers use many formats-text, images, videos, podcasts, and webinars for making pleasant content and getting their message across to their target customer. A report by a global market testing company.

Research dive says that the global content marketing companies will reach over $ 107, 540.6 million by 2026- nearly three times from $36.786.6 million in 2018 at a CAGR of 14.3%. 

The happening pandemic has far increased the growth of content marketing firms. Every company, ignoring its nature and size has been a force to hold digital marketing for business flow in the new normal. According to the global marketing info portal chief Marketers' report, 47% of marketers rated content marketing as their number one wish for ROI after the pandemic in contrast to 41% before the pandemic.

To put it simply, content is the main element in digital marketing and it will continue to hold on to its advantage in the coming years. This means that you will have to up your content marketing strategy and think out of the box. 

Optimizing emotional engagement in content marketing is a way to hit the users with a personal touch. Let’s help you go through deeper to understand emotional content and its importance in detail.

Great Content Should Arouse Feelings 

As a good content maker, you will evenly follow all the quality of great content - Original, Useful, Unique, Credible, Visually Appealing, Strong Headline, Customer Pain Point Solution, and Results-Focused. Still, you may not get the grip or results you were wanting. The reason is simple - it is missing the ‘x’ point namely Emotional Engagement!

Great content may make sense but does not connect with your target customer's mental needs/wants. Today’s customers and audience are looking for emotional storytelling in the content they take. Emotional content strikes a chord with them, call on their sentiments at the natural level.