Using Gamification In Your Digital Marketing Strategy:
Using Gamification In Your Digital Marketing Strategy:
Gamification can be defined as an integration of certain entertaining elements into your websites, mail, or campaigns to make user's experience with websites more engaging. In simple words, the process of incorporation of the gaming elements into the non-gaming context to increase users' engagement level and encourage them to take specific actions is known as Gamification.
Benefits Of Gamification:
Improves Users Engagement:
Gamification makes your website more appealing by setting up the gaming elements in it which help the users to stay engaged with your websites. It provides a way for brands to build relationships with their targeted audience. The users are more likely to buy products or services from websites containing games that give them a certain discount or a prize coupon as a reward.
Wide Market Reach:
If you want your website to reach all age groups, then gamification marketing is one of the best strategies. As gaming has wide-demographic marketing, around 80% of users play games on their smartphones daily.
Generate Leads:
Gamification encourages the users to provide their information and, the users are more likely to provide their details if they are getting something in return.
Increasing Brand Awareness:
Brands always want to build a relationship with their existing audience and always want to reach their new audience. Gamified is the best experience to maintain and build the relationship as it makes the website of the brand more fun to use.
Principles Of Gamification:
Achievable Task:
Whatever task you provide in a gamified element should be easy to perform. It should not be impossible to achieve the rewards.
Clear Goal:
The task should not be complex and time-consuming or, else the users will quit the task without completing it.
Engaging Designs:
The design of the gamified elements should differ from your competitor's website's gamified elements, and the designs should be attractive enough to keep the users engaged in your website.
Reward:
The game should contain some rewards or incentives so that the users have some motive to complete the task, after which they get some rewards at the end of it.
Conclusions:
So after reading the above blog, you must have got an idea of how Gamification marketing can be beneficial for your business and brand awareness.
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