Why Video Marketing, Is So Effective?
Why Video Marketing, Is So Effective?
Video marketing is a type of marketing in which video is being used to promote your brand, products, and services on digital channels. In simple words, the use of videos to educate your customers about your products or services, or building brand awareness in the market is said to be using video marketing.
Benefits of Video Marketing:
Connects With The Audience:
Boosts Conversion Rate:
According to the study-80% of the customers buys the products after watching the video of the product.
SEO Friendly:
Video marketing is one of the favorites of search engines. As videos engages customers that are more likely to increase the lead of the audiences and that increases sales. The second largest search engine is YouTube after Google and the chances of your videos to appear in the search engine is more if your video is in both website and on Youtube.
Is a Great Addition To Your Email Marketing Campaign:
Adding videos to the subject of email leads to an increase in the open rate and also an increase in the click-through rate ratio up to 70%.
Retention of Information:
Video marketing is a great way to retain information for the customer. Only 20% of information is retained if it has been heard and 40% of information is retained if it has been seen. But the combination of both audio and visual imagery results in up to 70% of information retention which becomes one of the most powerful tools in the field of marketing.
Video usually Encourages Social Share:
Videos are of various types but the one which relates to the emotion of the customers are more likely to be shared by them to their friends that generally increases the traffics in our websites. The "emotions" are felt by seeing the videos and not by reading any texts.
Saves the Time:
Nowadays, all the consumers are busy enough that they don't have time to read the descriptions of certain products rather search for the informative video about the particular product that consists of valuable video content that explains it all.
Conclusions:
Now it is easy for you to decide whether to use video marketing after reading all the reasons stated above in this blog. Your video must be made according to your business goals and products. It should not only engage the audience but, it should also build the sale funnel for your products and services.
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