6 BASIC INSTAGRAM MARKETING STRATEGIES

Business Account 

Instagram offers a lot of free tools for business accounts that are beneficial for a business, brand, or as an influencer. 

Tools which we get:

Instagram Insights

Instagram ads 

Instagram Shopping 

Primary and secondary messaging inboxes

Contact information and a call button on your profile

Goals  

 In Instagram, Goals need to be made clear. 

What the brand stands for?

What is the prime focus the business/brand wants to portray?

What kind of online presence the business/brand wants to create?

Photos

Instagram is all about visual content. The photo contents need to be well composed with the proper theme, lighting and the main object must be highlighted. If it is vector photo content then it must be eye-catching and the message must be easily conveyed. 

Captions & hashtags 

Hashtags are important for Instagram. It increases the engagement of the posts by targeting a specific audience. Relevant hashtags must be used according to the post. Hashtags are very useful in promoting events, new places, offers, and services if used carefully. It has the potential to earn engagements.

But one thing that needs to be kept in mind is that overuse of hashtags can ruin the business image. People will eventually lose interest and unfollow.

Advantage of UGC

UGC (User Generated Contents) is an effective promotional method. It will increase user interaction and earn your Instagram page wider exposure. 

By posting user photos related to the business/brand can lead to wider recognization among the followers of that particular user. 

Video Marketing

Video is one of the most popular stuff on social media platforms. Create videos regarding your services or products. Amazing videos can be created using Instagram's time-lapse. Short videos using boomerang can also be featured. Creating videos for Instagram does not always require high-end professional Cameras. Phones with a good camera can do the same job using Instagram tools.

       

   CONCLUSION

Instagram is an amazing platform to promote business digitally. From celebrities to influencers with a huge following, all are pretty active on Instagram. If you want to take your business to the next level, then it's high time to be on Instagram and do Instagram marketing.

We all know how Instagram advertisements highlight your business to a specific audience 'who' are interested in your services and products. SBM (Sales Built Marketing) can instantly build up your brand's reputation online via our Campaigns and boost-up your sales. We help you gain organic traffic through our cost-efficient and effective AD campaigns. 

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