5 CONTENT MARKETING TRENDS 2020: YOU NEED TO FOLLOW IF YOU WANT TO STAY IN THE HYPE

5 CONTENT MARKETING TRENDS: YOU NEED TO FOLLOW IF YOU WANT TO STAY IN HYPE 

 Content marketing is the most essential part of any marketing. Users still go for good quality content over anything else. Good 'content' is required for any type of Ad campaigns, website, blog, branding, or lead generation. 

But 'Content' is something that always keeps on evolving with time and, any marketing team needs to keep on adapting to them if they want to stay in the game for the long run. 

We have listed down 5 Content Marketing Trends of 2020 here that is worth the hype.

1. Personal Touch 

 As time is passing everything is getting a more personalized touch. Companies are now understanding, the value of user data. Companies are figuring out that each consumer interacts with a brand/company in a different way. By understanding this fact, there is a rise in e-mail marketing, WhatsApp newsletters, etc. Personalization depends on the amount of information the company has about the user. With a large amount of user data more meaningful 'content' can be created.

2. To the Point

People do love to read well-written, elaborate 'content,' but that's not always the scenario in every case. Sometimes, people quickly want to learn about only the key-facts regarding a topic. So, now the focus is shifting to more precise-content compared to a long detailed one. 

3. Communication is the key

Create and market the 'content' in such a manner that the users can also partake in the 'content' in place of only viewing it. Interaction helps to build a loyal customer base. Surveys, quizzes, polls, comments help the users to connect with the company/brand in a more personal way. 

4. Video Contents will be playing a major role

In 2020 Video content are on the rise like never before and, it will keep being in the limelight. Every company/business, be it a big brand or small scale business everyone is opting for Video Contents as their 'major' marketing tool. We all know visual content' leaves a lasting impression on the user's mind and gains more engagement.

5. Podcasts

  Podcasts are a game-changer right now. They're pretty helpful: in light of the fact that they're instructive, but since they permit us to get educated while in a hurry. Individuals tune in to Podcasts while going for strolls, driving, and working out.

Many Businesses are creating podcasts where they talk about Trending Topics.

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