Beginner's Guide To Chatbot Marketing:
Beginner's Guide To Chatbot Marketing:
Chatbot marketing is a strategy of using chatbots to promote products or services. A chatbot is generally a computer application that carries conversations with users usually with the help of AI.
Brands create this virtual assistant using chatbots builders and add it to their websites or connect it to the other messaging apps like Facebook messenger, WhatsApp, or telegrams. Nowadays, chatbots are used to improve the user's engagement and as a problem solver.
Types Of Chatbots:
Support Chatbots:
This type of chatbot is used to solve the specific problems and FAQs of the users. The support chatbots require deep learning and AI languages to perform actions.
Skill Chatbots:
This type of chatbot just follows commands to perform a particular action. It requires very powerful natural language processing features. Amazon's Alexa is one of the best examples of skill chatbots.
Assistant Chatbots:
It needs to be good at conversations and FAQs just, like support chatbots. Siri by Apple is one of the best examples of Assistant chatbots.
Transactional Chatbots:
It is more like an assistant chatbot that performs the activities more often on behalf of the human. This type of chatbots can be used in various financial sectors like - Banking, e-commerce, etc.
Informational & Information Gathering Bots:
These types of bots gather pieces of information from humans or internet resources i.e, websites, or ebooks. Information bots are used for educational purposes, for training, or in the digital marketing sector for research purposes.
Benefits Of Chatbots For Your Business:
Increase In Sales:
Bots can increase the sales as it is available 24/7 and can easily give recommendations to the users or it can introduce smartly about the new products or services of the company.
Lead Generation:
Bots help to generate leads by asking them relevant questions and transferring them to the sales team.
Saves Customer Service Cost:
For the customer, requests companies pay a huge amount of money to service their requests. And according to the study chatbots saves nearly 40% of the expenses of the company. So, simply applying chatbots can save extra costs and time for the company by not hiring new agents.
Scalability Of The Support:
The live agents can only take up to 2-3 chats at a time and the chatbots can manage thousands of conversations easily. Chatbots are available 24/7 and can give the solutions immediately. Bots are easily scalable to handle a large volume of chats.
Monitoring Consumer Data And Gaining Insights:
Chatbots are one of the best tools to communicate with customers. It is also used to track the purchasing pattern and the consumer behaviors that can also be useful for remarketing the products or services according to the consumer data.
Minimum Errors:
As chatbots are programmed with the help of 'AI' so, there is less possibility of getting errors in the services provided by them.
Conclusions:
Nowadays, consumers want the information they are looking for online more quickly and easily. And if any brand failed to give that particular information then it creates a negative impact on the brand. So, to ease these problems chatbot marketing is one of the best strategies as it provides on-time information that the consumers are seeking out.
Every company can save a huge amount of money using chat box...
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ReplyDelete